our WHY
We exist because the organisations and individuals doing the most important work in the world often struggle most to communicate it. We founded UAIS to change that.
THE NAME BEHIND THE NAME
UAIS was built around a simple but powerful question: Why?
Why does your organisation exist? Why does the work matter? Why now?
The name carries that quest, Whys answered. Wise to understand your mission. But the inspiration goes deeper than wordplay.
UAIS draws from Athena: goddess of wisdom, knowledge, and justice. That is the spirit behind every mandate we take on.
Her symbol is the owl. In Greek tradition, the owl sees clearly in the dark, it finds meaning and direction where others cannot. For us, it represents what we help our clients do: cut through complexity, find the message that is true, and communicate it with the confidence it deserves.
The owl is not just our icon. It is our promise.
OUR PURPOSE
We help organisations and individuals communicate with clarity, depth, and purpose, so their work reaches the people it deserves to reach.
OUR VISION
A world where every organisation and leader working for positive change communicates with the confidence and power their work deserves.
OUR MISSION
To be the trusted communications partner for mission-driven organisations and individuals, bringing senior expertise and genuine commitment to every mandate.
Purpose is not just a value. It's a competitive advantage.
The research is clear: organisations and leaders with a clearly communicated purpose outperform those without one — in stakeholder trust, team engagement, and long-term resilience.
Boosts consumer preference
by 87%
Increases brand loyalty
by 64%
Enhances employee engagement
by 73%
Additionally, purpose-driven brands have seen an increase in value over the past 12 years, outperforming competitors
by 175%
We say what we mean, deliver what we promise, and tell our clients the truth.
01 Integrity & Honesty
We hold both rigour and imagination, because good communications needs both.
02 Wisdom & Creativity
We choose mandates that make a positive difference, and we are selective about the work we take on.
03 Social Responsibility
We work alongside our clients, not just for them.
04 Partnership & Collaboration
WHY WORK WITH US
THE TEAM
Senior expertise. Real experience. Genuine commitment to every mandate.
Lissette is a strategic communications leader with over a decade of senior experience in international health organisations, NGOs, and purpose-driven brands.
Most recently Communications Manager at EULAR, the European Alliance of Associations for Rheumatology, leading external and internal communications, stakeholder engagement, and brand strategy across a pan-European network.
Based in French-speaking Switzerland. Working across the country and internationally.
Lissette Gonzalez
CEO & Founder
Milagros (Mily) Zarate
Marketing & Branding Strategist
Lorena Vinueza
Marketing & Communications Strategist
WHAT PARTNERS & COLLEAGUES SAY ABOUT OUR TEAM MEMBERS
As the communications manager, Lissette tirelessly addressed the communication needs of the community and customers.
Her exceptional skills in targeting and engaging audiences, along with her ability to simplify large datasets, make her invaluable. Her calm, thoughtful demeanor, and commitment to meeting deadlines ensure that all stakeholders benefit. She is a dedicated and caring colleague and manager.
Lissette is an exceptional communicator and leader, always calm under pressure and prioritizing team well-being. Her leadership fostered a collaborative and inclusive environment, boosting productivity.
I had the pleasure of working with Lissette and found her to be a dedicated and diligent manager who excels in strategic communications, online marketing, and branding.
She supported my team in developing successful communication strategies aligned with our organization's identity and values. Lissette is creative, highly organized, and a great team player, with an admirable ability to remain calm under pressure. I highly recommend Lissette as a communications expert and a kind, pleasant colleague.