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Networking
Switzerland
City Girls Who Walk ZRH
Branding
Purpose Positioning
Social Media
Copywriting
About the Brand
City Girls Who Walk ZRH is a walking and social group based in Zurich. It was established in 2023 inspired by a broader movement that began in New York City. The initiative aims to help women build friendships and network in a fun, low-pressure environment. The group organizes regular walks and events where women of all ages and backgrounds can come together with the purpose to form lasting connections.
Brand approach
We partnered with City Girls Who Walk ZRH to create a cohesive brand identity, designing everything from the logo to the brand purpose. We developed a bold, modern logo that captures the essence of urban sophistication while crafting a compelling narrative centered on empowerment and inclusivity. By engaging the community through social media and local events, we fostered a vibrant sense of belonging among followers. Our visually striking campaigns reinforced the brand’s commitment to style and substance, positioning "City Girls Who Walk ZRH" as a local movement that inspires and uplifts urban women in their everyday lives.
